Six checks before you migrate, rebuild or add another plugin.
The first move is not always a redesign. Score the parts of the operating system that decide whether growth is cheap or expensive to run.
Scoring
Scale with sharper priorities.
Fix the weakest constraint first.
Diagnose before spending more.
A better starting point than opinion
The scorecard separates platform issues from commercial issues, so the Diagnostic can isolate the constraint instead of adding noise.
The six checks
01
Checkout control
Payment choices, friction, trust signals and checkout ownership.
02
Plugin stack
Extension count, overlap, maintenance risk and business case.
03
Speed and hosting
Core Web Vitals, caching, media weight and hosting fit.
04
Product page clarity
Above-the-fold promise, proof, objections, variants and offer logic.
05
Analytics ownership
GA4, events, attribution sanity and decision-ready reporting.
06
Workflow readiness
Catalog, inventory, order and lifecycle workflows: manual steps, errors and delays.
Start the Diagnostic
Six checks narrow the field. The Diagnostic names the one constraint that is actually binding, with the evidence behind it.