The five moves most brands try first
Every one of these is reasonable, and each carries a cost that only appears later. Knowing which one you are choosing is worth more than another pitch.
The alternatives
Sigma Reef is worth considering when the constraint is unclear or crosses more than one function, and you want a single owner accountable through to measurement. When one of the alternatives above is genuinely the better answer, we will say so.
01
Keep coordinating multiple vendors
Familiar, and it avoids disturbing relationships that already work.
Management time, handoff delay, conflicting priorities, and nobody accountable for the complete result.
02
Hire another developer
Direct access to implementation capacity.
Completing tickets does not establish which constraint is binding or set cross-functional priority.
03
Hire an internal eCommerce lead
Stronger ownership and continuity inside the business.
High fixed cost, and the role still needs delivery capacity and specialist support behind it.
04
Migrate to Shopify
May simplify some platform, hosting and maintenance concerns.
Can relocate workflow, data and ownership problems instead of removing them.
05
Buy more software or automation
Fast, tangible, and easy to get approved.
Adds cost and complexity while the process and its ownership are still unstable.
06
Do nothing for now
Avoids immediate spend and disruption.
Lets cost, delay, fragility and management burden compound quietly.
Talk it through first
Start with a free fit check. If one of the moves above is genuinely the better answer, we will say so.