Public
Conservative claims
Only proof that can be supported is shown on the site.
Proof
Evidence without inflated case-study theater.
Sigma Reef does not invent dramatic anonymous wins to make the page feel bigger. The site shows the proof that can be supported publicly, and deeper context is shared during qualification when it is relevant.
Private
Relevant walkthroughs
Qualification can include more context around comparable problems.
Fit
Clear boundaries
Sigma Reef is strongest when strategy and implementation need to move together.
01
What can be supported publicly
The public site is intentionally conservative. It references hands-on ecommerce delivery, bilingual implementation, practical SMB work, and a documented inventory engagement where more than $40k in working capital was unlocked.
- 100+ small-business projects across practical digital delivery.
- $40k+ capital unlocked through root-cause analysis and process correction.
- Selected ecommerce experience, discussed with context during discovery.
02
What buyers can ask to see
A potential client should be able to evaluate judgment before signing. During qualification, Sigma Reef can walk through comparable patterns, decision logic, implementation examples, and the reasoning behind a proposed roadmap.
- Relevant examples by growth constraint: conversion, AOV, lifecycle, subscriptions, WooCommerce build, or Shopify platform fit.
- How recommendations are prioritized when data is incomplete or messy.
- Where Sigma Reef is a fit, and where a different specialist would be more useful.
03
Fit criteria
The best fit is a founder, ecommerce lead, or lean team that wants senior judgment and implementation without hiring a full department.
- WooCommerce DTC, especially replenishable categories like beauty, wellness, food, and pet care. Shopify is a secondary fit when the platform choice is part of the problem.
- A real commercial constraint, not just a vague desire to look better.
- Willingness to measure, prioritize, and make decisions quickly.