Named case · published from the engagement record

Modymarket: recovering 40,000+ products and 8,000+ customers in a 7-day emergency migration

A software vendor raised its price overnight and would not release the store’s own data. Sigma Reef’s founder built custom extraction tooling, stood up a new WooCommerce store in parallel, and launched in seven days with zero downtime.

Modymarket's software provider raised subscription fees overnight to an unsustainable level and would not release the store's own data—no usable backup existed. At stake: 40,000+ products and 8,000+ recurring customers. Sigma Reef's founder built custom extraction tooling to recover the data from the locked platform while a new WooCommerce store was stood up in parallel, then validated and imported everything before cutover.

The result

Delivered in 7 days from the crisis call to launch, with zero downtime: all 40,000+ products and 8,000+ customer records recovered, hosting cost brought down to a standard plan plus roughly 10 hours a month of support, and the vendor lock-in that caused the crisis eliminated.

Limitations

Limitations stated plainly: this account is the founder's own engagement record, not an independently audited one, and there is no pre-crisis analytics baseline—only the recovered records themselves.

Context

Modymarket has since closed, for reasons unrelated to this migration—Argentina's broader economic conditions, not the technical outcome. The company is no longer operating to confirm this wording directly; it is published from the engagement record.

Case facts

Result

7 days

Crisis call to live cutover, with zero downtime.

Category

eCommerce data migration & recovery

Scope

Custom extraction tooling, a parallel WooCommerce rebuild, and a validated import of 40,000+ products and 8,000+ customer records.

Relevance

Published as evidence of judgement under pressure, not as a projection of what a Diagnostic will produce.

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