Before you migrate to Shopify, separate the platform from the workflow
Migration is a legitimate conclusion and a poor starting assumption. The difference is whether the evidence points at the platform or at the process around it.
Why the platform gets blamed first
The platform is the most visible thing in the stack, so it absorbs the frustration of every slow launch, every broken update and every manual export. Sometimes that blame is accurate. Often the same manual steps, the same unclear ownership and the same data problems would survive the move and reappear on the other side under new names.
Three questions that separate the two
First: if the platform were replaced tomorrow, which of these problems would still exist? Second: which of them are caused by a WordPress or WooCommerce capability limit, and which by a process that was never designed? Third: what does the migration cost in fee, internal hours, risk and lost time—and against which specific measurable improvement is that being justified?
Where migration genuinely is the answer
There are real cases: unmaintainable custom code with no owner, hosting and performance economics that no longer work, a capability the business needs that the current stack cannot reach, or a team composition that cannot support self-hosted infrastructure. When the evidence points there, saying so plainly is the honest recommendation—including when it means less work for the partner recommending it.
Decide with a baseline, not with a mood
Whichever way the decision goes, record the baseline first: current operating cost, launch lead time, manual hours, error rates and the specific failures being escalated. Without it, there is no way to know afterwards whether a migration solved the problem or simply relocated it—and the next platform decision will be made on the same weak footing.